Amazon.com is in early-stage talks to buy a stake worth at least $2 billion in mobile operator Bharti Airtel, three people with knowledge of the discussions told Reuters, in a move that could turbocharge India’s digital economy.
The planned investment, if completed, would mean Amazon acquiring a roughly 5% stake based on the current market value of Bharti and would give India’s third-largest telecoms company a boost as it seeks to compete against the number one player Reliance Jio.
“Jio has transformed itself from a pure mobile operator to a digital technology-led consumer facing platform, and Airtel can do the same,” said one of the people.
“Airtel is looking to play a catch-up game here, and for Amazon it makes all the strategic directional sense for the India business.”
Amazon had been mulling several investment options, including buying a stake worth up to 8-10%, a second person said.
The talks between Bharti and Amazon are at an early stage and the deal terms could change, or an agreement may not be reached, said two of the three people, all of whom declined to be identified because the discussions are confidential.
If talks to buy a stake fail, the companies could also look at a commercial transaction that could give Bharti’s customers cheap access to Amazon products, one of the people said.
An Amazon spokeswoman said the company does “not offer comments on speculation of what we may or may not do in future.”
Bharti said they routinely work with all digital players to bring their products, content and services to customers. “Beyond that there is no other activity to report,” it said in a statement.
Shares in Bharti closed 3.8% higher after rising as much as 6% on news of the Amazon talks. The broader NSE Nifty 50 index closed down 0.32%.